Export Marketing for Publishers

PANZ places a strong emphasis on export offering members training seminars and the opportunity to showcase their books at international book fairs. In recent years both Creative New Zealand and New Zealand Trade & Enterprise have been supporters and funders of these initiatives.

The Frankfurt Book Fair

http://www.frankfurt-book-fair.com

Each year PANZ manages a New Zealand collective stand offering a space for local publishers to exhibit and promote their titles in an international arena. The Frankfurt Book Fair is the premier international book fair lasting five days and attracting more than 7,400 exhibitors from over 108 countries. It is the biggest annual rights fair and both New Zealand and international publishers regard it as the most important book fair in the world to attend.

About 20 local publishers typically exhibit on the stand with more than 25 people present. Creative New Zealand is our current partner for the Frankfurt Book Fair providing funding for the stand and also assistance for four publishers to travel to the fair and exhibit on the stand. In addition to this, we host a stand party each year which approximately 200 international guests attend and it always a very popular event on the Frankfurt calendar.

Frankfurt 2010 will see the launch of a new Creative NZ translation grants project which will offer foreign publishers funding to support the costs of translating NZ works. For further details contact Anne de Lautour This e-mail address is being protected from spambots. You need JavaScript enabled to view it

London Book Fair 11 – 13 April 2011

http://www.londonbookfair.co.uk

The London Book Fair held in April of each year is the global publishing community’s leading spring forum for booksellers, publishers, librarians and book production services worldwide. The fair provides a concentrated 3-day trading and educational platform offering access to the world’s books, business contacts and shared knowledge.

Bologna Children’s Book Fair 28 – 31 March 2011

http://www.bookfair.bolognafiere.it

The Bologna Children’s Book Fair is the most important international event dedicated to the children’s publishing and multimedia industry.

Other International book fairs to note:

Beijing Book Fair 30 Aug – 3 Sept 2010 — http://www.bibf.net

Abu Dhabi Book Fair 15 – 20 March 2011 — http://www.adbookfair.com

Book Expo America (BEA) 24 – 26 May 2011 — http://www.bookexpoamerica.com

Join PANZ today. Here are some of the benefits.

  • Subsidised and often free training opportunities for all staff
  • Advocacy expertise for us to work with appropriate government departments on industry issues
  • Assistance in applying for various funding opportunities
  • Export advice and members rates to exhibit at the Frankfurt Book Fair and other international book fairs.
  • Reduced entry fees for entering PANZ Book Design Awards and CLL Educational Publishing Awards
  • PANZ representation on the newly formed Book Trade Liaison committee
  • PANZ representation on the management committee of the NZ Post Children’s Book Awards and the NZ Post Book Awards
  • PANZ representation on the Copyright Licensing board
  • The opportunity to participate in the intern programme managed by PANZ and funded by Creative NZ

To find out more about how PANZ can work for you, contact Anne De Lautour. Or complete our simple application form and apply now to join PANZ.

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